Posts tagged Dave’s Hot Chicken
CALIFORNIA: Dave’s Hot Chicken tests kiosks, bigger drinks in face of $20 CA wage
April 3, 2024 // “We didn’t see the ability to pull labor out of the restaurant, but we did see some positive impact on sales,” Bitticks said. Dave’s labor deployment at the cash register — the position most likely to be replaced by kiosks — is already fairly small. The brand still needs workers present to assist customers with kiosks, in the same way grocery stores deploy workers to oversee the self-checkout process, he said. Tickets placed at kiosks are about 7% to 8% higher than orders placed with an employee, Bitticks said. This increase is driven by greater orders of the brands’ entrees, and possibly by guests trying new items they notice on their own, rather than trying items based on conscious upselling. Dave’s managers report customers across age demographics are using the kiosks, Bitticks said, rather than just younger diners.