Posts tagged audio commercials
Hollywood union strikes deal for advertisers to replicate actors’ voices with AI
August 19, 2024 // Video game voice actors and motion-capture performers called a strike last month over failed labor contract negotiations focused on AI-related protections for workers. Legislation called the NO FAKES Act has been introduced in Congress and would give every person a right to their own voice and likeness, making AI copying without permission illegal. SAG-AFTRA, the Motion Picture Association, The Recording Academy and Disney (DIS.N), opens new tab support the bill. Proliferation of so-called deepfakes, which are highly realistic videos generated by AI trained on actual voices and images, and their role in manipulating public opinion have also raised alarm worldwide.