Posts tagged seeding strategy
Can Distributed Organizing Unionize Millions?
September 17, 2024 // Together with similarly bottom-up union campaigns like Starbucks Workers United (SBWU) and the reformed UAW’s organizing across Southern automakers, EWOC has demonstrated the viability of a new strategy of seeding unionization efforts, rather than passively waiting for workers to reach out (“hot-shopping”) or exclusively organizing pre-chosen workplaces (“strategic targeting”). Along these lines, Svoboda describes EWOC’s proactive efforts to provide organizing tools to as many workers as possible as “planting seeds of worker power.”